Archive for 2012

Web Development and Its Stages

Web development – the process of creating a website or web application . The term includes web design , programming for the Web on the client and server, and configuring the Web server .

Web Development

The main stages of web development

  1.     Designing a site or web application (data collection and analysis requirements, developing   technical specifications, user interface design)
  2.     Develop creative concept site
  3.     Create a design concept site
  4.     Laying out pages
  5.     Creating multimedia and FLASH -elements
  6.     Layout templates and pages
  7.     Programming (development of functional tools) or to the implementation of CMS-system
  8.     Optimization and placement of the site
  9.     Testing and making adjustments
  10.     Opening a project on a public site
  11.     Service operating site or its policy framework

Depending on the task at any stage may be absent or be closely related to each other.

Main occupation

  1.     Information Architect
  2.     Web designer
  3.     Webmaster
  4.     Coder of web pages
  5.     Programmer
  6.     Usability Engineer
  7.     Search Optimizer
  8.     Copywriter (writer)
  9.     The tester

Often, web professionals combine several specialties.

Internet marketing. Types of Internet Marketing

In recent times we have all heard the phrase “internet marketing“ at one time or another. Why is Internet marketing so important and what does it include. Back in the early 90’s internet marketing was very limited to the two first pay per click search engines Go to and Find what as well as the advent of banner ads. Over the years we have seen a numerous forms of internet marketing surface from e-mail and RSS to video and mobile platform advertising.

Web Marketing

Through all the changes that have occurred the methods of pricing have remained the same or very close with small variations. Originally advertisers were charged on a pay per click, or a cost per thousand impressions. As the banner space became saturated a new model appeared called CPA or pay-per-action. This model insured the greatest control and accountability for the advertisers dollars since they could match sales directly against the individual payouts for each action that customer took. This could be either a sale or request for more information to even a phone call which some affiliates can track.

Affiliate marketing is when you as the advertiser reach out to the literally hundreds of affiliate networks out there such as Commission Junction or Link Share. Here is a Top Affiliate Companies for you to review. Basically you and the affiliate network will agree on a bounty or a price for each action that takes place on your site. So if you are selling widgets and you are willing to give a commission of say $5.00 to each widget then your CPA would be $5.00. The affiliates would ask you for the necessary banner ads and text that would be used for the program and you would want to provide them a tracking URL to monitor the activity. If you don’t have tracking software, give us a call and we can provide you one for a very low monthly fee. Search engine marketing can really be broken down into to areas SEO or organic and PPC or pay per click search marketing. Organic is much more sophisticated and requires consistent monitoring of how your website is being reviewed by the search engines and then making the necessary changes to the code or content in those pages. Another item to consider is the off page efforts of your site. These relate to the number of postings to forums blogs, social media outlets as well as how much you focus on a link program.

The fastest way to start getting quality traffic to your website is by using Pay Per Click Ads. Two of the most popular PPC (Pay-Per-Click) search engines are Google Ad words, and Here is how it works: You bid on specific keywords or key-phrases to have your ad appear as the very top of the search results page when people search for that specific keyword. Take for example, when a person searches for “cars” If the person sees your ad and they click on it you are charged by your bid amount. You may bid very high to get listed at the top of the search # result, but your competitor could then bid a few cents more and move ahead of you. Bids for the top positions vary from pennies to a several dollars, but most PPC search engines have keyword suggestion tools to help you find keywords and their search results to suit your budget. You must be careful, though, to bid within your means! PPC’s are all about conversion rates. For example, if you bid $2.00 per click and get 10 clicks and one mortgage lead from those 10 clicks, this means you paid $20.00 for that lead and have a 10% conversion. Google analytics is a great tool to track your performance with your Google pay-per-click account you can get so granular that it will track what keywords were used that resulted in the sale. That intelligence may assist you developing a broader internet marketing presence and take less risk as you know the types of customers that are converting on your offer.

Web Design, Development and Web SEO

Web Design and Development

The development site is one of the priorities of any web studio. Having your own representation in the Internet, created by professional web design studio – this is not a fad, it is a requirement for successful business development.

Before you choose a design studio, which you entrust the creation of the site, look closer to its portfolio. Discover possible future site content management. Lock your preference – from a portfolio of web sites studio, web design that you like. Trust in the creation of websites design studio, work with which you are comfortable – in fact you are choosing a future partner.

Website DesignerWeb design in our understanding – is the logic of information on the screen. Create a site aims to easily and effectively present the visitor services and products company, and beautiful design, it is generally understood by the web site design, comes after the information.

Development of corporate identity

When a company uses to design its products, documentation, transportation, facilities are the same color combinations, similar to visual images, common font solutions – it leaves an impression for a long time and this is the main The advantage that can give us a nice memorable corporate identity .

By its image should be approached very critically and to order such service as logo design and corporate identity design studio only having this great experience and rich portfolio.

Promotion and contextual advertising

Search engine optimization ( website promotion and SEO) – one of the ways to attract visitors. Its essence is that for a particular user’s query to the search engine will be available from a link, clicking on which the user will be another potential client companies.

Contextual advertising – another way to attract potential customers to the site. No additional interest from our customer is not charged, and the knowledge of query language, experience in drafting advertisements and constant monitoring of the campaign can reduce your monthly expenses, sometimes several times.

Web Marketing / Internet Marketing / eMarketing

What is Internet marketing?

Online Marketing or Internet Marketing is targeted and efficient marketing of goods and services oninternet marketing the World Wide Web (www).

Strategic Internet Marketing includes first-class opportunities for optimization to increase your visibility and increase your sales.

The central goal of any Internet marketing campaign includes an active action of the targeted group.

This kind of customer response, customer dialogue now taking place is called the interaction / interactivity.

This interactive customer behavior is the first in a scalable and profitable customer relationship dar. Building on a strong personal connection to your home page is created, resulting in increased sales and thus increasing sales in your internet shop or result.

Specializing in Internet Marketing

Results-oriented our team of experienced web professionals and expert internet specialists working in cooperation with you.

We develop, design and the success of our customers through the Internet-bringing custom-made and successful marketing solutions.

Program success

Our challenge is the optimal alignment of strategic Internet marketing – the actions in a lightning-fast changing market, the Internet marketplace.

Analytically, we watch the Internet activities of target groups and thus unerringly placing the respective promotional offers from our clients.

You have problems with the sale?

We have always tried and tested answers to your advertising questions.

Best web marketing, for sure

Whether the marketing of free offers on your home, seasonal sales concepts or clever product presentations – whatever they want, we have  offers ready for you.

Help yourself! The experts in our online internet marketing agency to develop industry-specific e-commerce marketing solutions for industrial suppliers and resellers (B2B – business to business) and consumer (B2C – business to customer).

Boundless – all directions are clear

Your success is our goal!

Finding new customers and retain existing profitable means to generate traffic, attract more visitors to your site or homepage.

Their wishes determine our actions, move more safely for the results – that’s our expertise.

As a professional Internet agency and developer of Web-established online marketing campaigns, we provide commercial high performance.

We reap success for your benefit!

High performance and exemplary service have made our internet marketing agency known. They are our guarantee of strength and development.

We are active for your destination

Customer acquisition and retention by increasing traffic to website or portal, which is our specialty, because helping the product and cross-industry experience of our online marketing agency, focused and individually tailored to generate higher sales.

You can trust us, the product and cross-industry experience, our agency will help you generate more revenue target.

This is your gain!